The Fall, 2016 issue of Downtown Houston magazine profiles Block 334, a new multifamily residential development in the heart of the CBD. Retained by Alliance Residential to brand and market the community, TPA researched the history of the block and discovered that it had once been an elite, silk stocking district. This led to TPA’s signature theme line for the development, A DOWNTOWN REVIVAL.

TPA also researched the history of multiple artifacts found at the site and designed custom cases to display them. Acrylic and aluminum graphics, hung on a faux brick and plaster wall, were also created to tell the history of the affluent neighborhood and the VIP’s who once lived there.

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The American Advertising Federation, Houston, held its 54th annual ADDY Awards ceremony on Thursday, February 18, to honor outstanding achievements in advertising and marketing communications.

In the Integrated Brand Identity Campaign category, The Phillips Agency took silver honors for its work in multiple media for Alliance Residential. The coordinated campaign included a logo, identity package, wayfinding signage, brochure, pocket folder and marketing signage for Alliance’s high-end multifamily development, 2626 Fountain View.

The Phillips Agency is a 33-year-old advertising and marketing firm based in Houston, Texas. It specializes in helping clients develop strong brands through innovative advertising, marketing communications, packaging/merchandising, direct response programs, and web-based initiatives.

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