Located in Cleveland, Ohio, Vivid Packaging is a designer, manufacturer and distributor of plastic bottles. The challenge for TPA was to create compelling stories about Vivid’s products, such that they were elevated beyond mere containers. “Great Brands Deserve Great Bottles” connected the importance of the container to the perception of the brand. Print, online and email advertising campaigns established the aesthetic and monetary value of great bottles, along with their contribution to efficiency. Marketing projects spanned the spectrum from on-hold messaging to trade show booths and direct mail campaigns.
CAMPAIGN COMPONENTS: Media Planning // Print Advertising Campaign // Online Advertising Campaign // Trade Show Booths // Corporate Brochure // E-Blast Campaigns // Direct Mail Promotions // On-hold Messaging // Press Releases