46 Penn Apartments are located one block off Country Club Plaza in Kansas City, Missouri, “the address” in that city for high-end retail, restaurants, condominiums and apartments. Our target market for this community was older with higher incomes, requiring a sophisticated, upscale marketing campaign. Clean graphics, metallic inks and a comparative tagline communicated the elite nature of the community, along with photorealistic renderings of the finished property.
CAMPAIGN COMPONENTS: Logo & Theme Line // Website // Collateral Materials // Construction Signage // Monument Sign Design
Nine gallery spaces are distributed throughout the two buildings that comprise 46 Penn. The developers decided to utilize these areas to tell the fascinating history of Country Club Plaza, the nation's first suburban shopping district. Each gallery has a unique theme, such as Architecture or Fountains and Statues, which describes an aspect of the Plaza’s history in words and images. The project involved working with a multitude of reference sources, including the Missouri Historical Society, the Kansas City Public Library, and the Kansas City Star newspaper, among others. Some of the historical panoramas were printed up to 16 feet wide. Custom photography was utilized as well, most notably in the form of two stunning contemporary panoramas, which were used to contrast with historical panoramas from the early 1900's.