Located across the street from Brackenridge Park in the heart of San Antonio, Texas, The Brackenridge at Midtown features traditional Spanish architectural elements amid carefully preserved old oak trees. In keeping with these sensibilities, the logo and signage for the community trend toward traditional, while the theme line references both urban living and the oak tree canopy. The ironwork around the base of the main ID echoes the ironwork on entrance portals at Brackenridge Park. Environmental graphics in the Leasing Center highlight the many annual San Antonio festivals that take place in close proximity to the community—an additional attraction for prospective renters.
CAMPAIGN COMPONENTS: Logo & Theme Line // Wayfinding Signage // Environmental Graphics //Collateral Materials