Occupying one full city block in downtown Houston, Texas, Block 334 is truly a BLOCKSTAR. Not only that, it is also at the forefront of A DOWNTOWN REVIVAL, one of the signature theme lines developed by TPA to market the community. The logo for Block 334 is a grid, channeling urban street layouts. The brochure is square in reference to one square block. Floor to ceiling BLOCKSTAR graphics face the MetroRail line, which runs directly in front of the property. Brochure content highlights walkability and rideability, and supports the additional slogan of MAKING HISTORY AGAIN.
During excavation of the site on which Block 334 is built, several large architectural artifacts were unearthed, including a massive beam now on display in the community’s vestibule. Research by TPA into the history of the block led to discovery of an elite, silk stocking district anchored by Central Christian Church from which the beam was recovered. The neighborhood was home to many Houston movers and shakers of the time, including the grandfather of James A. Baker, III.
TPA also researched the history of multiple bottles found at the site. Significant specimens included Mrs. Winslow's Soothing Syrup, subsequently named by the American Medical Association as a "baby killer," and Dr. Tichenor's Antiseptic believed to be the first antiseptic used during surgery in the Civil War.
Custom cases were designed by TPA to display the artifacts. Acrylic and aluminum graphics, hung on a faux brick and plaster wall, were created to tell the history of the affluent neighborhood.